Sober Pop Culture

Outside the Claude story, inside the TSC story. Sobriety as the actual flex.

Wear to brunch. Wear to the wedding. Wear to the after-party you actually remember in the morning.

Part of the Claude Addicts Anonymous: The Tee Drop collection.

The fine print

• Bella+Canvas 3001 unisex tee
• 100% combed and ring-spun cotton (heather colors contain polyester)
• Fabric weight: 4.2 oz/yd² (142 g/m²)
• Pre-shrunk, side-seamed, with shoulder-to-shoulder taping
• Blank sourced from Nicaragua, Mexico, Honduras, or the US

Heads up: the fabric is slightly sheer and may appear see-through, especially in lighter colors or under bright light. Plan accordingly.

Size guide

Made on demand

Every tee is printed the moment you order. That takes a few extra days to ship, but it means zero overproduction and zero waste in a landfill. Thoughtful purchasing matters. Thank you for being one of the thoughtful ones.

XOXO AB
#NODAYSOFF #ODAAT #SOBERNOTBORING

Plastic bags are so last decade. This organic cotton tote carries your groceries, your books, your gym kit, and the Season 2 graphic, all at once.

Black or oyster. Big enough for a real haul, soft enough to throw over your shoulder all day.

The details: 100 percent certified organic cotton. Roomy main compartment. Machine washable. Two colors: Black and Oyster.

Made to order, so allow a few days to print and ship.

XOXO AB
#NODAYSOFF #ODAAT #SOBERNOTBORING

The Tote That Started a Conversation

There is a moment in the TV show Running Point when someone drops the most perfect sobriety line in recent pop culture history.

“And I’m not talking bullshit California Sober. I mean no fooling Robert Downey Jr. sober, you got me?”

We got them. We got them immediately.

This tote exists because some quotes are too good to leave on a streaming platform. This one deserved a bag.

It is the tote for the person who is tired of explaining the difference. The one who has sat across from someone at a dinner party and listened to them describe their “mostly sober” lifestyle while holding a glass of rosé. The one who knows exactly what no fooling Robert Downey Jr. sober means, and has lived it.

No disclaimers. No asterisks. No California Sober.

Just the quote, the tote, and the look you give when someone asks if you want a drink.

One tote. One quote. Infinite conversations.

Shop the RDJ Tote before your sober friends get there first.

A spacious and trendy tote bag to help you carry around everything that matters.

• 100% polyester
• Bag size: 15″ × 15″ (39 × 39 cm)
• Capacity: 2.6 US gal (10 l)
• Maximum weight limit: 44lbs (20 kg)
• Dual handles made from 100% natural cotton bull denim
• Handle length: 26″ (67 cm), width 1″ (2.5 cm)
• The handles can slightly differ depending on the fulfillment location
• Blank product components sourced from Israel

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Your NA seltzer deserves a bodyguard. This dual-side can cooler hugs your favorite non-alcoholic pour and keeps it cold while you hold court.

Fits regular and slim cans. Toss it in your bag, your cooler, your back pocket. It is the cheapest, most-used piece in the whole Season 2 drop, and it starts more conversations than any t-shirt.

The details: Fits regular 12 oz and slim 12 oz cans. Foam body, printed on both sides. Hand wash.

Made to order, so allow a few days to print and ship.

XOXO AB
#NODAYSOFF #ODAAT #SOBERNOTBORING

The bag that gets you past security at every concert, stadium, and festival that went clear-bag-only. Now it carries the Season 2 graphic, so you walk in sober and seen.

Roomy, transparent, and built to haul. Show days, beach days, farmers market days. The whole world can see you are not hiding anything, least of all your sobriety.

The details: Transparent PVC body with sturdy straps. One size, generous capacity. Wipe clean.

Made to order, so allow a few days to print and ship.

XOXO AB
#NODAYSOFF #ODAAT #SOBERNOTBORING

Pickleball is the most sober-friendly sport going, and now you can rally in full Sober Curator regalia. This set comes ready to play, paddles and balls included.

Game night, park day, sober tailgate. Bring the set, start the match, let the graphic do the talking.

The details: Set includes two wood paddles (7.5 x 15.5 inches) and two balls in a clear case. Front print. Wipe clean.

Made to order, so allow a few days to print and ship.

XOXO AB
#NODAYSOFF #ODAAT #SOBERNOTBORING

Game night is sober culture's best-kept secret, and this deck was built for it. Premium poker cards with the Season 2 graphic on the back, ready for poker, rummy, or a midnight bluff with your sponsor.

A fully custom edition is coming, with a Funko of every Sober Curator on the faces. For now, shuffle up.

The details: 54-card poker deck (2.5 x 3.5 inches) with tuck box. Smooth premium finish.

Made to order, so allow a few days to print and ship.

XOXO AB
#NODAYSOFF #ODAAT #SOBERNOTBORING

WWJD parody for the prompt era. Three letters across the chest, an answer underneath. Conversation starter built in. Bring spare prompts.

Part of the Claude Addicts Anonymous: The Tee Drop collection.

The fine print

• Bella+Canvas 3001 unisex tee
• 100% combed and ring-spun cotton (heather colors contain polyester)
• Fabric weight: 4.2 oz/yd² (142 g/m²)
• Pre-shrunk, side-seamed, with shoulder-to-shoulder taping
• Blank sourced from Nicaragua, Mexico, Honduras, or the US

Heads up: the fabric is slightly sheer and may appear see-through, especially in lighter colors or under bright light. Plan accordingly.

Size guide

Made on demand

Every tee is printed the moment you order. That takes a few extra days to ship, but it means zero overproduction and zero waste in a landfill. Thoughtful purchasing matters. Thank you for being one of the thoughtful ones.

XOXO AB
#NODAYSOFF #ODAAT #SOBERNOTBORING

The flagship of the collection. The one your sober friends ask about and your tech friends order before you finish explaining. Loving parody only. Real higher powers still get top billing.

Part of the Claude Addicts Anonymous: The Tee Drop collection.

The fine print

• Bella+Canvas 3001 unisex tee
• 100% combed and ring-spun cotton (heather colors contain polyester)
• Fabric weight: 4.2 oz/yd² (142 g/m²)
• Pre-shrunk, side-seamed, with shoulder-to-shoulder taping
• Blank sourced from Nicaragua, Mexico, Honduras, or the US

Heads up: the fabric is slightly sheer and may appear see-through, especially in lighter colors or under bright light. Plan accordingly.

Size guide

Made on demand

Every tee is printed the moment you order. That takes a few extra days to ship, but it means zero overproduction and zero waste in a landfill. Thoughtful purchasing matters. Thank you for being one of the thoughtful ones.

XOXO AB
#NODAYSOFF #ODAAT #SOBERNOTBORING

The 12-step phrase every founder has whispered to themselves at 1 a.m. Surrender, but make it productive. The shirt that quotes the manifesto. The piece that ties the whole collection together.

Part of the Claude Addicts Anonymous: The Tee Drop collection.

The fine print

• Bella+Canvas 3001 unisex tee
• 100% combed and ring-spun cotton (heather colors contain polyester)
• Fabric weight: 4.2 oz/yd² (142 g/m²)
• Pre-shrunk, side-seamed, with shoulder-to-shoulder taping
• Blank sourced from Nicaragua, Mexico, Honduras, or the US

Heads up: the fabric is slightly sheer and may appear see-through, especially in lighter colors or under bright light. Plan accordingly.

Size guide

Made on demand

Every tee is printed the moment you order. That takes a few extra days to ship, but it means zero overproduction and zero waste in a landfill. Thoughtful purchasing matters. Thank you for being one of the thoughtful ones.

For the in-between weather and the all-season sober. This long sleeve tee layers under a flannel or stands on its own, carrying the Season 2 graphic everywhere fall and spring take you.

Casual with jeans, sharp under a button-up. The versatile workhorse of the drop.

The details: Soft cotton-blend long sleeve, unisex fit. Multiple colors. Sizes XS to XL. Machine wash cold.

Made to order, so allow a few days to print and ship.

XOXO AB
#NODAYSOFF #ODAAT #SOBERNOTBORING

Sobriety took you places. Now pack for them in style. This hard-shell roller carries the Season 2 graphic to every sober retreat, recovery conference, and Sobriety in the City weekend on the calendar.

360 wheels, built-in lock, room for a week. The flex piece of the collection and the one that tells the world The Sober Curator is a travel brand now too.

The details: Hard-shell ABS body, 360 spinner wheels, built-in lock. Three sizes: Small (carry-on), Medium, and Large.

Made to order, so allow a few days to print and ship.

XOXO AB
#NODAYSOFF #ODAAT #SOBERNOTBORING

Commit to the whole album. Six months of The Sober Curator Mixtape — seven mini zines a month, delivered inside a real cassette tape case — at our best price.

📼 Starts with Vol. 001, shipping August 20. Order by August 10 to start with the first issue.

The deal: $19.95 per issue instead of $24.95, plus shipping, all in one payment of $173.70. That's $30 off, and six months of your mailbox actually being fun.

Every monthly drop includes: the Liner Notes intro zine, the Happy Every Hour mocktail zine, art journal prompts, the meditation zine, the ritual zine, writing prompts, and The B-Side (lifestyle, travel, and entertainment through the sober lens).

Plus digital backstage access: every issue unlocks a members-only page with the monthly playlist, printables, bonus content, and clickable links to everything we mention.

One payment. Six deliveries, shipped on the 20th of each month. Shipping included in the bundle price. Makes a ridiculously good sober-versary gift.

Getting sober matters. Staying sober matters more. #NODAYSOFF

Size guide